( HomeStay: Courtsey www.google.com)
The Home is back.
Not just as a unit of love and togetherness.
The Home, today, stands for specialization.
Unique experiences that industrialization actually takes away from.
An Adventure Trail that leaves others wanting the same.
Where the ringing of a doorbell itself signals the change from a hotel or a resort.
And kitchens are a place to hang out and not walled away.
With hosts who are not salaried for their smiles.
The pleasure of home food, served up as fine dining or a regular lunch at work.
The touch of the lady who has always led her recipes with love.
The cakes may not be sliced to perfection by the knives of an established patisserie.
But in that slight "imperfection", or is that the real perfection- lies a new taste.
A new experience.
Curtains. Apparel. Accessories. Pickles. Rooms. Dining.
You name it.
It is a force the market has to reckon with as a hot trend that is set to grab a share of our wallets.
More importantly, a share of our time.
In a society increasingly more time poor than just wealth poor.
Brands have to look at the power of collaboration.
It is the new experience and one that most of us are dabbling with, in some form.
It has a power that is eternal.
The power of a home.
Truly, Home is where the heart is, today.